When it comes to jewellery, men often get the short end of the stick. Reed Krakoff wants to change that.
Tiffany & Co. has launched a new collection dedicated to men: it includes jewellery (obviously) and watches, as well as accessories, barware, home objects, and games. This new line is intended to “write the next chapter in the history of the brand,” said Krakoff, chief artistic officer for Tiffany & Co.
Tiffany has a long history of creating objets for men, although most of the items have reflected the more traditional rigours of male accessorizing: cufflinks and money clips. “Half the people shopping at Tiffany’s are men,” Krakoff stated. Not to mention the fact that men’s fashion is having a moment. “I can’t recall the last time men’s fashion was so front and centre—and at every level, whether it’s casual or luxury. It felt like it was a great time to really embrace that customer,” said Krakoff.
The introductory group of nearly 100 items is divided into the Tiffany 1837 Makers collection, primarily inspired by the jeweller’s hollowware heritage and tradition of making sports trophies (including the Vince Lombardi Trophy, the Larry O’Brien NBA Championship Trophy, and the US Open Tennis Trophy), and the Diamond Point collection, consisting of somewhat more elevated pieces. The items include billiard balls in Tiffany blue, sunglasses, ice cube tongs, briefcases, and iterations of the jeweller’s popular T bracelets. Perhaps one of the most impressive items is the one-of-a-kind sterling silver and 18-karat yellow gold vermeil chess set. The range is “a whole lifestyle for men,” said Krakoff. And another reason for men to go shopping.
Never miss a story. Sign up for NUVO’s weekly newsletter, here.