Hermès Finally Enters the World of Cosmetics
Galloping to the beauty counter.
Hermès is indisputably one of the great fashion houses of the world. Beyond its runway fashion, iconic bags, and silk scarves, the maison makes everything from saddles to saucers with characteristic precision and care. But unlike its compatriots Dior, Chanel, and Givenchy, it’s never ventured into the beauty department. There are the famous fragrances, from the classic Twilly d’Hermès to the sparkling Eau des Merveilles, but nothing in the line of makeup or skin care—until now.
Last year, artistic director Pierre-Alexis Dumas announced that his brand would be launching a new métier: a beauty range that will start with a collection of lipsticks called Rouge Hermès and eventually comprise a full range of makeup and skin care items.
The long-awaited Rouge Hermès collection of 24 lipstick shades launched yesterday and pays homage to the brand’s classic products. Colours are inspired by Hermès’ 75,000-strong catalogue of silks and the textures—satin and matte—are based on the two different types of leather (the satin bullet is rounded for single-swipe application, while the matte is pointed for precision). Even the ingredients give a nod to Hermès’ DNA; the lipsticks contain extract of white mulberry, often used as food for silkworms but present here as an antioxidant. The delicate fragrance was created by house nose Christine Nagel and includes sandalwood, arnica, and angelica.
Designed by accessories maestro Pierre Hardy and packaged in natural canvas pouches inside recycled cardboard boxes, the bullet cases—handmade in lacquered, brushed, and polished metal—are infinitely refillable. Not only is that because it’s better for the environment, but because the brand believes in making products that last.
Rounding out the collection are essentials like a wooden lip brush and a lip balm, plus fripperies like a mirror in a pouch on a long leather cord that can be worn as a necklace.
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