Dior Men & ERL Open Vintage-Inspired Pop-Up In West Hollywood
The immersive space includes classic cars designed by Dior and a café.
Dior Men’s spring 2023 capsule collection has its very own home in West Hollywood. The French luxury house debuted its California-inspired collaboration with ERL’s Eli Russell Linnetz in May 2022 with a runway show in Venice Beach.
Now, guests are welcomed to the pop-up at 8175 Melrose Avenue, which serves as an homage to L.A.’s ‘70s disco culture. Inside, memorabilia from the star-studded spring 2023 show is on display, including a neon palm tree light reading “Venice Beach Party,” a centrepiece from the elaborate May runway production in Linnetz’s hometown.
Items from the streetwear-heavy collection fill the racks in the retail space, including a baby-blue cannage quilted puffer, chunky knit logo sweaters, and Y2K-inspired blush velvet sneakers. Shades of blue, a nod to the ocean off California’s coastline, are prominent in both the line and the space. ERL’s California influence perfectly complements Dior’s more traditional DNA, particularly in items like the Light Blue Oblique Mirage Saddle Bag and matching high top sneakers. The collection’s tagline, “California Couture,” is on full display with the line’s relaxed silhouettes.
But nothing quite brings the collection’s personality to life like the vintage cars on display throughout the 12,500-square-foot space, many displaying the Dior x ERL logo. Guests can also unwind in a 1950s-inspired café that hints at the one set to open at the renovated Rodeo Drive flagship. Round tables with baby-blue leather-upholstered chairs are placed among blue and pink cars, as well as a large screen playing footage from the spring show attended by Tony Hawk, Kid Cudi, and Taika Waititi.
The menu includes light bites like California citrus salad or indulgent feasts such as lobster served with white asparagus and caviar. Pink strawberries, a trio of mini doughnuts, and blueberry compote cheesecake round out the menu alongside complementary lattes. A custom cocktail inspired by the collection, as well as champagne, are also available for those in the mood for an alcoholic beverage.
The brand is also currently hosting experiences in the United Kingdom, China, Japan, and South Korea through March.
The Los Angeles pop-up is open now until February 12, 2023.
Photography by Paul Vu.
