With a growing awareness of the urgent need for change in the fashion industry, Tabitha Osler wanted to create a brand that encouraged interaction with the outdoors.

Charles Pétillon is a self-taught French photographer and artist known for his large-scale balloon installations, including the installation of 100,000 balloons in London’s Covent Garden. The idea to employ balloons in his work came from his research in applied art. “Balloons allow me to materialize ideas or concepts in a rather poetic way, contrasting the delicacy and fragility of this medium with the roughness of the installation sites,” he says.