The I.C.E. in St. Moritz Is a One-of-a-Kind Car Show
The frozen road.
Dancing on ice.
Switzerland
Breguet at 250: How the Maison’s Anniversary Editions Reinvent its Greatest Innovations
The Swiss watchmaker celebrates with new watches that bridge past and present.
250 years of excellence.
Every Side of Zendaya: On’s Bold New Collection Explores Identity in Motion
From performance wear to a co-designed sneaker.
From performance wear to a co-designed sneaker.
A Retro-Inspired Laid-Back Escape in the Swiss Alps
The Brecon is a high-altitude haven in the Bernese Oberland region.
The Brecon, a new all-inclusive getaway high in the Swiss Alps, is raising the standards for chill glamour.
Travel to Zermatt, the Village That Connects the World With the Matterhorn
A stay at The Omnia hotel is a front-row seat to the jewel of the Swiss Alps.
A stay at The Omnia hotel is a front-row seat to the jewel of the Swiss Alps.
Just in Time for Summer: La Prairie’s New, Refreshing Facial Mist
The Swiss brand’s limited-edition product infused with caviar is the first of its kind.
La Prairie has introduced a new addition to its Skin Caviar line.
The Drei Berge Collection Pays Homage to the Swiss Alps
Historic Swiss brand Fischbacher 1819 and artist Ramdane Touhami come together to present a collection of sophisticated home accents.
Historic Swiss brand Fischbacher 1819 and artist Ramdane Touhami come together to present a collection of sophisticated home accents.
Watches and Wonders 2024
On the eve of the fair.
Watches and Wonders, the annual event in Geneva, is set to begin on April 9 when the Swiss city becomes the capital of time.
Celebrating Cherry Culture in Zug, Switzerland
A pure indulgence with cake and brandy.
Whether or not you grew up on songs like the Runaways’ “Cherry Bomb,” Zug is sure to have you humming a cherry-inspired tune of your own.
