Every Side of Zendaya: On’s Bold New Collection Explores Identity in Motion
From performance wear to a co-designed sneaker.
The Swiss athletic wear company On has tapped multi-hyphenate Zendaya for a new fall/winter apparel collection featuring her first footwear design collaboration with the brand.
The campaign for the new line focuses on identity, creative duality, and the art of movement.
Set against moody, moonlit backdrops crafted by director Bardia Zeinali, the campaign unfolds in four chapters. Narrated by the Emmy-winning actress herself, the story is less a performance and more a meditation. “Movement has always been a part of how I connect with myself,” she says. “This story felt personal—a reminder that we are all multifaceted beings.”
Marking a first in her collaboration with On, Zendaya introduces the Cloudzone Moon. Created in partnership with stylist and creative force Law Roach, the silhouette reflects a shared sensibility: bold, functional, and refined. The shoe has a breathable mesh upper with a sculpted midsole and On’s signature cushioning, bridging high-performance engineering with understated elegance.
Other items in On’s fall/winter 2025 apparel collection include a bomber Jacket, a bodysuit, and a track jacket with coordinating shorts. Designed with everyday transitions in mind, the collection combines performance-driven function with effortlessly wearable clothing and footwear.
