Skin Care Made Simple

Basic Maintenance Lab.

The recent push to medicalize skin care has led to further confusion for many consumers. Now what was once moisturizer is squalene, toner is glycolic acid, and what was once a simple nighttime routine has become a chemistry class in skin-care ingredients.

Luckily, Toronto brand Basic Maintenance Lab is making skin care manageable with its clearly labelled bottles of cleansers, moisturizers, and soaps. Developed expressly to simplify skin care, Basic Maintenance Lab’s products aim to do what the brand’s name suggests: provide the materials for an efficient baseline of self-care that sets its users up for success.