Rolex Debuts the Land-Dweller and Other Novelties Presented at Watches and Wonders
No more predictions—Rolex has raised the curtain on 2025.
The new Rolex Land-Dweller.
Rolex dropped a hint with the teaser video released across its social media channels before Watches and Wonders in Geneva. But more noteworthy was Roger Federer, who posted a photo on his feed this past weekend with the caption “Alpine mode: on” and one hand stirring fondue while sporting a new Rolex on his wrist. The comments poured in, including: “Pictured wearing the unreleased Rolex Land-Dweller!” On the opening day of Watches and Wonders, the biggest watch event of the year, Rolex is officially announcing its newest timepiece: Land-Dweller.
The Land-Dweller may go down as Rolex’s most significant release in years and is offered in two sizes—36 millimetres and 40 millimetres—with either a diamond-set or fluted bezel, and in a choice of materials: Oyster steel and white gold, known as Rolesor; 18-karat Everose gold; and 950 platinum.
A highly important part of this elegant new sports watch is the Flat Jubilee integrated bracelet, specifically designed for this collection. While retaining the same five-piece link structure as a classic Jubilee, the new bracelet differs in that all the links are flat (as per the name) with the centre links polished and the outer links on each side in a technical satin finish.
There is also a new dial design, with a honeycomb motif. The watch houses the new calibre 7135 movement, which Rolex calls Dynapulse, and includes proprietary technology such as the new oscillator featuring a ceramic balance staff. With a transparent caseback, the watch shows off the sleek new movement that holds no fewer than 32 patents.
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The new Rolex left-handed GMT-Master II.
Rolex unveils its first Cerachrom dial on the GMT-Master II. The 40mm white-gold new model introduces a matching green dial to complement the two-tone green-and-black Cerachrom bezel and houses 3285 movement and a power reserve of approximately 70 hours.
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The traditional Perpetual 1908 arrives in a solid-gold bracelet that is reminiscent of the Rolex watches from the 1940s. The new seven-link Settimo bracelet in 18-karat yellow gold is a decisively dressy aesthetic and reserved specifically for this Rolex model. The watch retains its specs: 39mm case diameter, 9.5mm thickness, sapphire display caseback, and equipped with the in-house calibre 7140.
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The Oyster Perpetual receives a fresh new look for spring with new dial colours: lavender, beige, and pistachio. The new models are offered in three sizes: 28mm, 36mm, and 41mm, and powered by a calibre 2232 or 3230 with power reserves of 55 or 80 hours.
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New dials for the Cosmograph Daytona, GMT-Master II, and Sky-Dweller
Three emblematic Rolex watches receive updates with an eye-catching turquoise blue lacquer dial on the Cosmograph Daytona; a tiger’s eye, red jasper, and hematite dial for the GMT-Master II with accompanying brown and black ceramic bezel insert housed in Everose gold; and a sunray green dial for the Sky-Dweller.
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One of the most classic Rolex models gets dressed up in intense red. For over 75 years, the Datejust has subtly evolved while maintaining its unmistakable identity. For 2025, the new Datejust 31 in yellow gold features the brand’s first-ever red ombré dial, first unveiled in 2019, that makes for a dramatic timepiece.
