The cinematic scene is choreographed to reveal this year’s novelties and showcase the wealth of historical pieces displayed as objets d’art.
The Parisian maison unveiled an intriguing collection of watches that boldly reimagines its signatures models, from Boy. Friend to J12.
Zenith introduces a new collection of pilot watches envisioned for a more modern wearer. The result is a resolutely more urban style intended not just for inflight but also as an everyday timekeeper.
Today, on the first day of Watches and Wonders, the Swiss king of watchmaking announced their time tellers for the year. And for one particular model, there has been plenty of polarizing chatter.
Watches and Wonders, the annual event in Geneva, is set to begin on Monday and collectors, enthusiasts, retailers, and press have descended upon the Swiss city. From March 27 through April 2, with the final two days open to the public, the great unveiling will take place at the Palexpo convention centre.
Julia Roberts and her feel-good familiar smile have taken a leading role as muse and ambassador with Chopard, the Swiss jeweller and watchmaker.
For the 25th anniversary of its L.U.C collection, Chopard released a trilogy of L.U.C timepieces at Watches and Wonders in Geneva earlier this year. A limited release of five pieces, this is one show-worthy wristwatch.
Montblanc has partnered with Nimsdai Purja for the release of its latest novelty, the 1858 Geosphere Chronograph No Oxygen, the watch Nims will be wearing to summit Mount Everest without supplemental oxygen in May.
The Swiss giant that is Rolex threw a curveball at Watches and Wonders this year. On opening day of the watch fair in Geneva, Rolex showed off a new GMT-Master II—an icon in the Rolex repertoire, best known for its two-tone bezels (and the nicknames they inspire).