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With the Rolex Mentor and Protégé Arts Initiative, senior artists take on young professionals, sharing not only craft and practice but also their processes and their lives.
The Swiss giant that is Rolex threw a curveball at Watches and Wonders this year. On opening day of the watch fair in Geneva, Rolex showed off a new GMT-Master II—an icon in the Rolex repertoire, best known for its two-tone bezels (and the nicknames they inspire).
Through the Rolex Mentor and Protégé Arts Initiative, the mentor and mentee created a cultural centre showcased at the Venice Biennale.
With the Rolex novelties presentation now online as a part of the Watches and Wonders digital platform, the thought was, might the website crash?
A wealth of horological creations makes this the single largest digital trade show in the history of watchmaking.
Rolex’s long-standing partnership with Yacht Club Costa Smeralda and its flagship event, the Maxi Yacht Rolex Cup, epitomizes the brand’s natural affinity for the world of sailing.
This year, the is-it-on or is-it-not-on Baselworld (the show was cancelled and has since been transformed) coupled with the pandemic delayed the release of the Rolex novelties for 2020.
The navy colour harkens back to the submariner watches Tudor made for the French navy—the Marine Nationale—in the 1970s.
As the world still grapples with the spread of the coronavirus, luxury brands continue to announce the myriad ways they hope to help.
