Panerai Launches #OnYourTime With Virtual Excursions for Watch Lovers

Extreme time.

The worldwide pandemic has resulted in a surge of screen time. Internet is the landscape we now explore. As such, brands are coming up with attractive ways to connect with consumers. Panerai is helping watch lovers pass the hours with the announcement of #OwnYourTime, an ongoing content series that brings together brand ambassadors for interactive Q&A sessions on Instagram and Facebook.

Tune in and go for a deep dive with Guillaume Néry, who shares tips on free diving and unexplored oceans. World-renowned safari guide and wildlife photographer Marlon Du Toit will share video footage of his excursions from his home in South Africa. And Max Sirena, skipper for Luna Rossa, the Italian America’s Cup team, will tell you what it’s really like to compete for the oldest international sporting trophy.

As weeks ensue, programming will be expanded upon—complete schedule here.


Award-winning filmmaker, climber and professional photographer Jimmy Chin stars in the sixth episode of #OwnYourTime.

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