Burberry’s Daniel Lee Designs a Bow and Bell Christmas Tree for Claridge’s

Two British icons.

Written by The Editors of NUVO

Daniel Lee, chief creative officer of Burberry, has joined the long roster of distinguished designers and fashion houses creating a Christmas tree for Claridge’s hotel in London. The five-metre tree features nearly 600 Burberry fabric bows, hanging bells, and chess pieces—inspired by Burberry’s house emblem—and is topped with a gold crown. Lee says designing the tree was an opportunity to celebrate tradition and togetherness, expressing the season through vibrant colours and rich textures.