The drive through Banff National Park is sublime regardless of the car. However, when given the opportunity to drive it in Rolls-Royce’s new Black Badge Ghost, one of the world’s finest cars, the experience becomes even more sublime.
The Spectre will feature a new look for its leading lady, the Spirit of Ecstasy to improve aerodynamics.
Traditionally, a Rolls-Royce glides along in isolation and indifference to the outside world, but this Black Badge model feels more energetic. It’s dramatically different than the standard Ghost, providing yet another reason to add a Rolls-Royce to your collection.
Rolls-Royce is hearkening back to the vision of its founders by finally releasing an electrified product, working toward a fully electrified lineup by 2030.
Now, the British car maker has upped the ante, partnering with Swiss watchmakers BOVET 1822 to create a pair of custom timepieces for the couple that commissioned the Boat Tail.
The arrival of the Boat Tail coincides with Rolls-Royce’s decision to create a distinct department within the company known as Rolls-Royce Coachbuild, allowing customers to go far beyond the usual customization of a vehicle.
What used to be known as a baby Phantom has emerged into a vehicle with an identity of its own, something that appeals to a different audience.
The new Rolls-Royce owners are a different audience, and many have that entrepreneur-like energy.
Rolls-Royce is teaming up with Sotheby’s to raise money for the global AIDS charity (RED) with a bespoke Phantom that will become a canvas for artist Mickalene Thomas.