Now, the British car maker has upped the ante, partnering with Swiss watchmakers BOVET 1822 to create a pair of custom timepieces for the couple that commissioned the Boat Tail.
The arrival of the Boat Tail coincides with Rolls-Royce’s decision to create a distinct department within the company known as Rolls-Royce Coachbuild, allowing customers to go far beyond the usual customization of a vehicle.
What used to be known as a baby Phantom has emerged into a vehicle with an identity of its own, something that appeals to a different audience.
The new Rolls-Royce owners are a different audience, and many have that entrepreneur-like energy.
Rolls-Royce is teaming up with Sotheby’s to raise money for the global AIDS charity (RED) with a bespoke Phantom that will become a canvas for artist Mickalene Thomas.
If you’re looking for something a cut above a Range Rover, a G-Wagon, or even the Bentley Bentayga, the Cullinan is the only game in town.
When offered a day’s drive in a new Rolls-Royce Wraith, one should accept, with haste. Then, start to daydream of where to take it and whom you know that is worthy of a ride.
An inside look at the creation of the brand’s most ambitious vehicle, its placement in the market, and what makes it a Rolls-Royce (even if it’s an SUV).
The Adamas Collection makes a bid for additional exclusivity with a distinctive use of carbon fibre, black diamonds, and even a rather eye-catching new headliner.