Thoroughly brushing your hair before bed seems like an antiquated ritual, like an ornate vanity or a porcelain jar of cold cream.
It’s been used to make everything from parachutes and stockings to sutures and bicycle tires. It’s even popping up in personal-care products that claim to offer benefits for your skin and hair.
“Runway looks don’t just emerge from nowhere,” she says. “Hairstylists are inspired by everyday looks.”
The Canadian hair-care market is predicted to grow by 6.6 per cent a year between now and 2025. There’s even a term for it: skinification.