Chic, n’est pas?
Too often in watchmaking, the focus is on the technical and the pricey. Continued innovation is critical for the watch industry, but complication for complication’s sake serves a limited number and perpetuates the notion that a good watch costs five figures. Sometimes, you just need watches that are goodhearted and fun. Enter the Cartier Tank Must, a 1970s icon back for 2021 to entice a whole new generation.
The monochromatic blue, green, and burgundy pieces are the headliners of the Tank Must collection. As the Parisian brand likes to remind us: Across the globe, or across the table, a Cartier watch is always recognizable, and these quartz-powered, steel watches (the original had vermeil cases) communicate Cartier, even though the dial aesthetic favours minimalism, eschewing the Must de Cartier text and Cartier’s double C logo. The crown is set with a blue synthetic spinel cabochon.
This charming trio will be for sale come September and is a Cartier must (had to).