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IN NUVO

For drivers in these cities, the ability to slip in and out of traffic, manoeuvre around buses and streetcars, park in the tightest of spots, and be able to see pedestrians and cyclists are all important factors rather than sheer size.

With the aim of expanding the brand’s customer base and the hopes of reaching more millennials, Care by Volvo leverages the simplicity of known costs with an app-driven experience.

The driving environment is ultra-serene. So calming, in fact, one could imagine that Volvo will reveal, years down the road, that a team of psychologists and wellness gurus was involved in the development process.