Watches and Wonders 2025
It’s that time of year when Geneva becomes the capital of time.
On the eve of Watches and Wonders 2025, there is a cloud of concern about dwindling watch sales, but there is also much anticipation for the great unveiling of novelties that will take place at the Palexpo convention centre in Geneva from April 1-7. The annual event sets the agenda for the year with the latest releases and innovations from the top brands in the industry—a total of 60 exhibitors, including A. Lange & Söhne, Bulgari, Cartier, Chanel, Chopard, Grand Seiko, Hermès, Hublot, IWC Schaffhausen, Jaeger-LeCoultre, Nomos Glashütte, Panerai, Patek Philippe, Piaget, Roger Dubuis, Rolex, Tag Heuer, Tudor, Vacheron Constantin, Van Cleef & Arpels, and Zenith.
Geneva becomes the Swiss capital of time during Watches and Wonders, a fair that brings together collectors, enthusiasts, retailers, and press. For the third consecutive year, specific days—April 5-7—are dedicated to the public (there are still some tickets available).
Curious as to what those of us reporting from the fair actually do? Rewind to last year, when Julien Pricher and Stephen Watson posted this makes-you-smile insider’s perspective on Watches and Wonders to the Watches of Switzerland @watchesofswitzerland_USA—blink and you will miss the cameo of NUVO editor Claudia Cusano who will be reporting on the novelties.
