Genesis Disrupts the Premium Automotive Segment With Its Redesigned G90

Setting out to disrupt the premium automotive segment since splitting off from sibling marque Hyundai in 2015, Genesis continues to challenge the establishment with the launch of its redesigned flagship, the G90. Even more luxurious than its first-generation predecessor, an Ultimate launch package—available to the first 50 Canadian customers—ups the ante by adding exclusive goodies. NUVO was invited to test the new full-size sedan in the scenic Georgian Bay region of Ontario, and here’s what we thought.




At first blush the new model doesn’t appear radically different from the outgoing one, though it boasts slightly wider dimensions, a lower stance, and a clamshell hood. The G90’s front features the biggest update with its all-new stacked ultraslim “two line” LED headlights, housing 200 micro-optic lenses, merging into the reworked curvier crest grill. The grille itself utilizes G-Matrix pattern mesh, inspired by an intricately cut diamond that reflects light, providing a 3D effect.



The twin-light motif is reflected at the back where two red strips run across the convex trunk lid. Below, crest-shaped exhaust outlets are tucked neatly on either side of the lower bumper. Other sleek treatments include flush-mounted door handles that protrude after the car is unlocked, a very European extended C pillar, and 21-inch layered mesh alloy wheels. Ultimate buyers also receive a winter wheel/tire package, complimentary storage and swap services, and protective ceramic coating.



Every G90 is fully loaded, and the level of craftsmanship sets a new bar for the segment. The supple leather seating is quilted and heated/ventilated, and the front seats have massage capabilities. Genesis has introduced a Mood Creator function that allows users to choose one of four presets: massage mode, music, lighting, and built-in fragrance diffuser scents.



Wood and aluminum are tastefully applied throughout the cabin, though some pieces, like the steering wheel paddle shifters, are plastic. And rear passengers enjoy reclining privileges as well as control of their own climate settings and what’s playing through the stereo via a centre armrest panel.



In Canada, the sole powertrain option is a 3.5-litre twin-turbocharged V6 assisted by a 48-volt starter-generator and electric supercharger, replacing the previous model’s 5.0-litre V8. Making 409 horsepower and 405 lb-ft of torque, the swap hasn’t affected performance in any discernable manner save for a bit of turbo lag during full acceleration. As a bonus, the mild hybrid setup was more efficient than expected, consuming around 10.9 litres per 100 kilometres during highway driving.




The car is nearly as fun to pilot as it is to be chauffeured in. Standard air suspension guarantees a smooth, composed ride on most road surfaces, and all-wheel drive coupled with rear-wheel steering allows the large four-door to handle better than expected.

As always, Genesis customers can book a test drive, purchase, and service the 2023 G90 from the comfort of their own home or at a bricks-and-mortar retail location. The 2023 Genesis G90 Prestige Ultimate is available to order now.