A look at how the Cal has morphed from elevated pin-up to something a little less post-watershed.
The Pirelli Calendar. The name alone evokes a history of exclusivity, sex appeal, and artistry. Since 1964, the calendar has featured some of the world’s most beautiful models photographed under the artistic direction of renowned photographers.
“The nude figure is one of the most beautiful expressions of nature and the purest way for us to reveal humanity in the face of art,” says Mario Sorrenti, the photographer—the “chosen one”—for the 2012 Pirelli calendar. The Cal is a fashion beacon, a photographer’s artistic statement, and a cult object sought by enthusiasts around the world.
Since 1964, the infamous Pirelli calendar—often referred to as simply “the Cal”—has achieved cult status with its eye-popping photography and art direction.