Maserati launched its first sports utility vehicle on Canadian soil last night at the Ferrari Maserati of Vancouver, the first of six stops on the Levante’s three-week, cross-Canada road trip.
In recent years, automobile manufacturers have responded to the increased demand for “personal” with special designer editions created in collaboration with fashion houses.
This year’s New York International Auto Show, which kicked off on April 16 and continues until April 27, played host to all manner of vehicles from all segments (expected), but the cars that made the biggest impact were those from the upper echelons (perhaps unexpected). In particular, British brands made waves.
On December 1, 1914, three of the seven Maserati brothers, led by Alfieri Maserati, established the eponymous Societá Anonima Officine Alfieri Maserati in Bologna. Thus began a family dynasty that has now stretched nearly a full century, one filled with engineering savvy and racing success.
There can be a massive advantage to being the less-than-obvious choice. As with the underdog in sports, everyone is pulling for you to succeed, and the door is left wide open to make a great impression. In the automotive world, the same holds true.