The most depressing part of the story: it’s the same old story.
While you may not have heard of Frescobol, the popular South American sport has been a prominent pastime on the beaches of Brazil since the 1940s. Not unlike other racquet sports, the objective between two players is to keep the ball in motion without it touching ground.
Since 1964, the infamous Pirelli calendar—often referred to as simply “the Cal”—has achieved cult status with its eye-popping photography and art direction.
The formula is simple enough: limes, sugar, ice, and the main ingredient, cachaça—as little as you like, as much as you can handle. That’s the way to make Brazil’s national cocktail, the caipirinha, with Brazil’s national spirit.