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Mercedes-Maybach, Mercedes-Benz Group AG’s ultraluxury sub-brand, continues to redefine opulence with the release of Night Series.
With the introduction of the first all-electric vehicle in sub-brand history and its first SUV, the Mercedes-Maybach EQS 680 SUV, takes another big step forward.
“Virgil was a leader in the field of fashion, art, and design, and had such a holistic way of approaching design,” Fetzer observes. “It was not just about the product itself, but the storyline and narrative built around it.”
In the late 1920s, the Maybach name was building a reputation with the well-to-do, but it needed one more push. Then came the LZ 127 Graf Zeppelin, the airship that circumnavigated the world. Fortunately for the auto division, the Zeppelin was powered by five Maybach V12 engines.
