Max Mara’s 10180 Topcoat
Classic revival.
Max Mara relaunches its classic 10180 topcoat with a touring exhibit of Roxanne Lowit’s photography of iconic women donning the timeless garment.
Max Mara relaunches its classic 10180 topcoat with a touring exhibit of Roxanne Lowit’s photography of iconic women donning the timeless garment.
The timeless appeal of black and white.
FROM THE ARCHIVE: Twisting around in her chair, Maria Giulia Maramotti reveals the words “Gimme Shelter” on the nape of her neck, a tribute to her style icon, Keith Richards. This sums up Maramotti—a rock-and-roll-loving free spirit who effortlessly balances this with her role as North American retail director for esteemed Italian clothing giant Max Mara.
WINTER WHITES: Down feathers could be considered the optimal thermal insulator; the feathers store the body’s natural heat, creating an all-around warming effect.
Achille Maramotti introduced Italian prêt-à-porter fashion to the masses when he launched Max Mara in 1951, a time when women were still visiting dressmakers and tailors. Max Mara’s tailor-made suit project, Sartoriale, launches today.
From the Broadway stage to the depths of the human subconscious, Rebecca Hall has played her way into the limelight. Now, the actress appears in Wally Pfister’s directorial debut Transcendence, a science-fiction blockbuster opening today.
Over 15 years we have met some of the fashion industry’s biggest names, discovering what inspires them and uncovering the depths of imagination that spur their collections.
Evolution and innovation take to the racks for Max Mara’s Here is the Cube collection, a selection of customizable down jackets. Originally created in 2008, the Cube was recently adapted in both form and function for fall/winter 2012, adding extra options for additional layers of finesse.
Editor: Claudia Cusano. Art Director: Mark Reynolds. Producer: Katie Nanton. Makeup: Jon Hennessy for Nobasura. Hair: Ian Daburn at iDaburn Salon for Nobasura. Model: Anna Feller for Next Model Management.