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Drunk Elephant

Tiffany Masterson on Drunk Elephant, Gen Alpha’s Essential Beauty Brand

For Drunk Elephant, one of the fastest-growing skin-care brands over the last decade, the recipe for success has been a customer-first approach.

Drunk Elephant founder Tiffany Masterson designed the toy-like packaging of her skin-care brand exactly as she’d always wanted to decorate her house: matte white with pops of colour.

8 Brands That Prove Facial Oil is Definitely Not A Scam

Some products are blatantly more marketing than skin care—does anyone really need a pre- and post-serum? Having said that, there is one product that really does have unique benefits for skin: facial oils.

The Truth About Clean Beauty

The term “clean” is everywhere in the beauty industry, yet what does “clean skin care” really mean?

How to understand where scientific research and marketing intersect in the beauty industry.

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