Boss has tapped the former professional soccer player and co-owner of Inter Miami for their newest launch, Boss One Bodywear, a collection of underwear, tank tops and t-shirts, made from a cotton and elastane blend for comfort. Through the lens of established fashion photographers Mert and Marcus, Beckham showcases the new trunk style from the brand in an eye-catching black colour.

Beckham signed on to be an ambassador with the German brand last May, fronting their autumn/winter 2024 campaign. The launch marks another Boss campaign for Beckham and is also a testament to their mutual dedication to style and excellence, states CEO of Hugo Boss, Daniel Grieder.

“I once said that my bodywear modelling days had some to an end, but when Boss shared their ambition for the range and brought in my good friends Mert and Marcus to shoot the campaign with their brilliant creative ideas I simply couldn’t refuse,” says Beckham.

The campaign expands to short films of Beckham wearing One Bodywear to be shown across streaming platforms and also features vending machines selling items from the collection in Europe and the US. Boss One Bodywear’s global launch is slated for February 1, with the collection available in retail stores, pop-ups and select wholesalers then.

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