What makes Baselworld tick? This year, some 650 exhibitors.
FROM THE ARCHIVE: The association between fine watches and the sporting world has been in place for a long time. Each and every year at Baselworld, something new and exciting comes to the forefront.
The annual Baselworld watch and jewellery show eventually, as it was bound to do, outgrew the available exhibition facilities in the Kleinbasel district of Basel, Switzerland, not so far from the picturesque bridge and river winding through the town.
Alain Delamuraz is in high demand at Baselworld. As Blancpain’s vice president and head of marketing, his insights and knowledge are sought after, and he moves fairly quickly from one private showing room to another, pretty much all day long.
A brand that knows well how to keep its message unfettered and alive is Chanel. Its presence at Basel is an impressive one, a star among stars.
Baselworld is absolutely fascinating for its all-encompassing display of the watch industry’s hold on the world, and jewellery is a bigger part of Baselworld as each year goes by.
Chopard is widely known for its association with the Cannes Film Festival, as its jewellery adorns many a star, including most recently Cate Blanchett. Chopard, though, is a serious player in the watchmaking sphere too.
While the enormity of the enterprise at Baselworld is startling, shocking even, in terms of logistics alone, the exhibition shows an industry competitive as they come, nonetheless finding enough common ground to make this a must-visit.
How did we get the 60-second minute? What do the phases of the moon have to do with timekeeping? And why is watchmaking so popular?