The modern allure of classic jewellery and timepieces.

FROM THE ARCHIVE: Swiss watchmaker Omega holds the coveted role of official timekeeper for the Olympic Games, and it has an array of high-tech innovations to make sure its results are absolutely and unquestionably accurate.

Official Olympic timekeeper Omega has announced the release of the Rio 2016, a limited edition Seamaster Diver 300M to commemorate the Summer 2016 Olympics.

FROM THE ARCHIVE: The pocket watch invites the modern man to embrace its legend.

The moon is such a familiar sight we often don’t give it a second glance. Yet it was not that long ago that Omega and the rest of the world looked to the moon.

FROM THE ARCHIVE: The association between fine watches and the sporting world has been in place for a long time. Each and every year at Baselworld, something new and exciting comes to the forefront.

When Omega brand ambassador George Clooney sported an 18-karat white-gold De Ville Trésor Master Co-Axial chronometer at his wedding this past September in Italy, the recently released model generated buzz as a star-style choice.

Omega has a deep-rooted history in sports timekeeping. The brand’s Olympic involvement and technical developments have been chronicled in its Olympic ads and posters, capturing outstanding stories of athletic achievements.

How did we get the 60-second minute? What do the phases of the moon have to do with timekeeping? And why is watchmaking so popular?