A Design Collaboration: Simon Beck and Icebreaker
Naturally inspired.
New Zealand–based apparel company Icebreaker has pioneered new uses for merino wool since 1994 and has now partnered with snow artist Simon Beck for their Art of Nature project.
Icebreaker
Simon Beck for Icebreaker
The Art of Nature product series.
The merino is one of the world’s most ancient breeds of sheep, and one of the toughest. Very different to regular sheep that chew grass in the lowlands, merino sheep live in New Zealand’s Southern Alps.
Simon Beck Snow Art
No small feat.
FROM THE ARCHIVE: It’s possible you’ve never heard of Simon Beck. But after this, you won’t be able to forget him or his wintery creations. Beck makes snow art—intricate and precise drawings—in virgin snow with nothing but an expedition compass and a pair of snowshoes.
