What makes Baselworld tick? This year, some 650 exhibitors.
Alain Delamuraz is in high demand at Baselworld. As Blancpain’s vice president and head of marketing, his insights and knowledge are sought after, and he moves fairly quickly from one private showing room to another, pretty much all day long.
A brand that knows well how to keep its message unfettered and alive is Chanel. Its presence at Basel is an impressive one, a star among stars.
Chopard is widely known for its association with the Cannes Film Festival, as its jewellery adorns many a star, including most recently Cate Blanchett. Chopard, though, is a serious player in the watchmaking sphere too.
While the enormity of the enterprise at Baselworld is startling, shocking even, in terms of logistics alone, the exhibition shows an industry competitive as they come, nonetheless finding enough common ground to make this a must-visit.
How did we get the 60-second minute? What do the phases of the moon have to do with timekeeping? And why is watchmaking so popular?