In recognition of World Food day on October 16, Michael Kors has launched its fifth annual Watch Hunger Stop campaign to fight global hunger. Since 2013, the fashion house has hosted a range of initiatives to raise funds for the United Nations World Food Programme in support of its school meals program, which last year, helped feed more than 18 million children in 60 countries around the world.
For 2018, the fashion house has once again enlisted the support of Kate Hudson, while also bringing actress and singer Hailee Steinfeld on board for the first time. The two stars are the face of the campaign, modeling a vibrant, eye-catching t-shirt designed by multimedia artist Eli Sudbrack. “When I was invited to this project, I was so happy to finally do something where I could reach out and help people’s lives in a very concrete way,” said Sudbrack in a press statement. The white tee is emblazoned with a colourful collage featuring the countries suffering from food insecurity surrounding a black zero, in a nod to the UN’s goal of becoming a world with “Zero Hunger” by 2030.
Of course, there are also the special edition Runway watches, which have been part of the campaign since the beginning. This year’s iteration sees a slightly slimmer overall design, with a deep turquoise dial engraved with a world map that is striking against a polished gold-toned stainless-steel case and strap.
Though the name may be a little playful, there’s no doubting the meaning behind Watch Hunger Stop is also sincere. For each t-shirt or watch that is sold, Michael Kors will donate 100 meals to children in need through the World Food Programme.
Find more details, here.
Never miss a story. Sign up for NUVO’s weekly newsletter, here.