Selling the great outdoors is a competitive enterprise: the race to the top of literal mountains is as important as the figurative ones in authentically planting a flag.

When it came to launching her namesake skin-care brand, Tata Harper will tell you two things: she knew nothing about the beauty industry, and she concluded very quickly that she had no intention of listening to its pundits.

When he answered his front door, Jean-Pierre LeBlanc found himself put on the spot, a camera on him, and a woman with an eight-on-a-scale-of-10—and rising—migraine standing before him. His orders, as given by the television reporter also in attendance, with a chronometer in her hands, was to heal the woman using only a blend of essential oils.