The internationally-renowned luggage and lifestyle brand gets a new home at home.
Named after a small Saskatchewan town, Vancouver-based backpack company Herschel Supply Co. has always been influenced by vintage Canadiana stylings. As a result, the brand’s new collaboration with Hudson’s Bay Company comes across as an innate synchronicity realized.
From the streets of Hong Kong to the boroughs of New York, Herschel Supply Co.’s distinctly nostalgic backpacks and bags are strapped onto backs and slung over shoulders the world over. Herschel was founded by brothers Lyndon and Jamie Cormack in Vancouver three years ago, and the company still calls the city home.