Rolex has pushed the limits of timekeeping on many illustrious explorations. Most recently, the company partnered with filmmaker James Cameron on a record-breaking ocean dive.
There is a moment in James Cameron’s new film Deepsea Challenge 3D where viewers might ask themselves, “Why is he doing this, again?” Cameron kisses his wife and waves goodbye to his expedition team, before hunkering down in the Deepsea Challenger submersible that will take him to the deepest part of the ocean.
While the enormity of the enterprise at Baselworld is startling, shocking even, in terms of logistics alone, the exhibition shows an industry competitive as they come, nonetheless finding enough common ground to make this a must-visit.
Let’s, for a moment, play that game “If you could invite anyone to dinner…” Our imaginary table has space for seven guests, each of a different nationality, and all must be living, working masters of their art.
To be one of the greatest opera stars of the day would be enough for most people, but to be simultaneously the world’s reigning tenor, the administrator of two opera companies, and a distinguished conductor, you would have to be Plácido Domingo.
How did we get the 60-second minute? What do the phases of the moon have to do with timekeeping? And why is watchmaking so popular?
As far as Pierre is concerned, bring on the piercing whine of engines, gruelling corner manoeuvres, brutal g-force of acceleration, exhausting heat, intense braking, gas fumes and sweat.