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Matt Hranek’s latest book chronicles the world’s most iconic watches, and tells the stories of the men who wore them.

By pairing up artistic masters with future virtuosos, Rolex’s Mentor and Protégé Arts Initiative opens doors to a school of thought unlike any other.

Rolex has pushed the limits of timekeeping on many illustrious explorations. Most recently, the company partnered with filmmaker James Cameron on a record-breaking ocean dive.

There is a moment in James Cameron’s new film Deepsea Challenge 3D where viewers might ask themselves, “Why is he doing this, again?” Cameron kisses his wife and waves goodbye to his expedition team, before hunkering down in the Deepsea Challenger submersible that will take him to the deepest part of the ocean.