![NUVO Magazine: Casa Herradura](https://nuvomagazine.com/wp-content/uploads/2013/05/14-2-NUVO-Magazine-Summer-2011-038-053_FYI_PAGE_05_IMAGE_0001.jpg)
Casa Herradura
A tradition of tequila.
Ruben Aceves Vidrio is director of international brand development for Casa Herradura—makers of el Jimador tequila as well as their super-premium-label Herradura tequila—and he’s about to make a true believer out of me.