Miu Miu’s New Sporty Pop-ups
Miu Miu Gymnasium and Miu Miu Custom Studio launch in Japan, Hong Kong, China, and Korea later this month.
In 2024, Miu Miu’s sales were astronomical, as were searches for the brand, earning it the title of hottest brand in the world at the end of year—not too long after designer Miuccia Prada showcased the spring/summer 2025 collection.
Months into 2025, the subsidiary of Prada continues to be a top brand and is launching Miu Miu Gymnasium, a series of pop-up stores with a collection drawn from the sporty looks in spring/summer 2025. The exclusive products include signature bags reimagined in new materials, piping and a new colour, Miu Miu backpacks, sneaker boots, and the sneaker styles debuted on the runway.
Miu Miu Gymnasium is slated for locations in Japan, Hong Kong, China, and Korea at the end of this month and in March. Each pop-up features Miu Miu Custom Studio, a counter for personalizing bags, shoes, and wallets with laces, charms, and tabs—an offering online and in retail stores around the world during the release of Miu Miu Gymnasium.
Upcoming pop-ups are in Japan at Isetan The Stage from February 5 to 11 and Umeda Hankyu Coto Coto from February 26 to March 4, in China at Hangzhou Mixc from February 20 to 26, in Hong Kong at Harbour City from February 13 to March 9, and in Korea at Hyundai Department Store Trade Center Store from February 14 to March 9.
