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The Allure of Shu Uemura
Kakuyasu Uchiide, the international artistic director of Shu Uemura and one of the world’s most visionary makeup artists, sees things differently. In addition to overseeing the brand’s product line, Uchiide is integral in creating the annual Tokyo Lash Bar collections—ultracreative sets of false eyelashes—that challenge the definition of what cosmetics can be.