The Equestrian Spirit of Loro Piana
At Rome’s Piazza di Siena, the Italian maison’s deep ties to equestrian sport reveal a style rooted in performance, heritage, and timeless elegance.
Fashion has a love affair with horses—even among people who have never been within sniffing distance of a stable. Riding boots have traded paddocks for pavements, while quilted jackets have evolved from country essential into unofficial uniform of polished weekend dressing. While many maisons flirt with equestrian style, Loro Piana’s relationship with the world of horses is not borrowed for a season, but a tradition woven into its very fabric. Long before “quiet luxury” became a fashion buzz phrase, Loro Piana built its reputation on an appreciation of natural fibres, exceptional craftsmanship, and garments designed to perform as elegantly as they look. The brand doesn’t simply borrow riding codes—it makes the clothes for them.
For Loro Piana, the equestrian world is a living expression of the maison’s identity. That relationship finds its most visible celebration at Rome’s Piazza di Siena, where the brand has been a longstanding partner of the historic showjumping competition. Staged beneath the centuries-old pines of Villa Borghese, the event is as much a social occasion as a sporting spectacle. Riders compete before a crowd that includes devoted horse enthusiasts, Roman families, and those drawn as much to the elegance of the occasion as to the athleticism in the arena.
