Lacoste Is on the Menu at The Hoxton
Room service please! The new collaboration delivers a fresh selection of Lacoste directly to your hotel door.
In the world of fashion, exclusivity is constantly rebranding as the look of status and luxury evolve. Some products involve a multi-appointment purchase process, others maintain rarity by limiting quantities, while a select few require a stay at a luxury hotel and call for room service.
At The Hoxton hotels, the new collaboration with Lacoste, featuring artist Michael McGregor, is only available to those checking in to one of the group’s 19 hotel locations. Together, the unlikely trio have created a capsule of comforting stay essentials that guests may order for a limited time solely through the room service menu—serving sweat sets, bathrobes, and a side of fries.
The seven-piece capsule is decorated with illustrations by McGregor, a Los Angeles–based artist whose creative language follows a signature punchy style of vibrant, childlike sketches. McGregor’s eccentric “Hoxton” and “home away from home” doodles adorn sweatpants and matching hoodies, collared-tees, pyjama shirt and pant pockets, and a plush royal-green bathrobe.
Those staying at one of The Hoxton hotels may want to pack light, because checking in just earned them a rare opportunity to refresh their wardrobe.
Photographs by Rasmus Weng Karlsen.
