Chanel Turns Chess Into Couture With the Coco Game Chess Set
Checkmate, Chanel.
On for a game of chess? Ever since The Queen’s Gambit put the timeless game back in the spotlight, everyone’s been channelling their inner Beth Harmon. So too Chanel. Enter the Chanel Coco Game Chess Set.
The Coco Game Chess Set arrives like a miniature stage set for drama: chess pieces, sculpted in ceramic, white gold, and diamonds that seem like characters in a fashion story—pawn, Vendôme column, mannequin bust, lion, and a tweed-clad figure of Mademoiselle as a white or black queen. This queen conceals a timepiece beneath its base, and once removed from the board, she becomes a pendant watch, suspended from a diamond, onyx, and white gold chain stored discreetly within the chessboard.


This one-of-a-kind creation—where the victory becomes a wearable prize—was brought to fruition under the direction of Arnaud Chastaingt, director of Chanel’s watchmaking creation studio. This statement object sits somewhere between conversation starter and collectible design and is the kind of piece that makes you rethink whether chess belongs on a coffee table or in a gallery. In the end, the set isn’t about winning or losing. It’s about style as strategy and strategy as style. And in true Chanel fashion, even the simplest game becomes something you’d rather admire than rush through.
Checkmate, but make it Chanel.




