Rhode Trip to Vancouver
Hailey Rhode Bieber’s namesake beauty brand heads north for the third stop of its Summer Station tour.
It’s not often Vancouver makes the itinerary of a major name’s tour. Although Canada is frequently overlooked in favour of North America’s more populous cities, Rhode is changing the route this week, bringing its Summer Station pop-up to British Columbia’s West Coast.
Since Hailey Rhode Bieber started her namesake brand in 2022, it has cultivated a reputation for viral product launches—not unlike the brand’s founder, whose every public appearance seems to spark the next beauty obsession, from glazed doughnut skin to strawberry girl blush. Beginning first with strictly skin care, the brand has since branched out to create must-have, award-winning beauty and lifestyle products including Glazing Milk, Peptide Lip Tint, and the iPhone Lip Case.
Coming off a Coachella high, where its Rhode World pop-up and Skylrk collaboration celebrated the fan-coined “Bieberchella” theme honouring the weekend headliner (and founder’s husband), Justin Bieber, Rhode is carrying its summer momentum worldwide.
This week, on Kitsilano Beach, the Rhode Summer Station kiosk will claim its spot as a multiday pop-up, offering a selection of cosmetic and merch goodies from the summer collection including Pocket Bronze, Highlight Milk, Pocket Brush, new shades of Peptide Lip Shape, limited-edition Lip Tints, Snap-On Lip Cases, and Terry Bags. Alongside the new summer collection, the station will also offer exclusive merchandise, including a limited-edition Rhode x Skylrk hoodie uniquely designed for Vancouver.
Following two U.S. stops in Rhode Island and Texas, earlier this month, Vancouver becomes the third and only Canadian location of the tour, ahead of European stops to be announced later this summer.
The Rhode Summer Station will be open to the public July 9 through 12 from 11 a.m. to 7 p.m. at Kitsilano Beach (1499 Arbutus Street) and is first come, first served, with allocated time slots to those in line.
