Selling the great outdoors is a competitive enterprise: the race to the top of literal mountains is as important as the figurative ones in authentically planting a flag.
No matter how it finishes, a bad year holds one consolation: eventually, it ends. Except when it doesn’t. Can “brand-as-business” overcome basic executionary missteps? Can the idea of a product (or an entire company, for that matter) overcome the reality?
Whether retracing moments of glory in product development or divulging the traits and strategies that allow their companies, products, and personas to shine, these business and media personalities have been candid about their approaches to success.