With over 15 years of eye makeup knowledge, Nina and Max Leykind, co-founders of the cosmetics line Eyeko, have developed the world’s first custom-made personal mascara service, Bespoke Mascara. The creation of each tailor-made mascara tube begins with a one-on-one consultation with an Eyeko mascara editor, now available in North America at Saks Fifth Avenue in New York, and soon to be offered at Eyeko’s Toronto location in Hudson’s Bay in March. Clients select a brush from the range of 10 different designs, and a mascara formula individualized for their needs. There are over 100 possible combinations to optimize length, volume, definition, curl, and lift for every lash type. The chosen mascara is then prepared on-site and packaged in a sleek black case with optional monogramming.
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