Omega has a deep-rooted history in sports timekeeping. After its first official appearance at the Olympic Games in Los Angeles in 1932, Omega served as the Official Timekeeper at its first Olympic Winter Games in Garmisch-Partenkirchen, Germany in 1936. A single technician, equipped with 27 stopwatches, clocked each event. Over the next 78 years, Omega secured its position as an innovator, introducing some of the most advanced timekeeping technologies to the world of sport.
The brand’s Olympic involvement and technical developments have been chronicled in its Olympic ads and posters, capturing outstanding stories of athletic achievements. One such story features Canadian alpine skier Diana Gordon-Lennox, who finished last in the Alpine Combined event at the 1936 Olympic Winter Games in Garmisch-Partenkirchen and received a standing ovation—she had completed the final two runs with a broken arm and only one pole. This week, Omega’s long-standing Olympic tradition will continue as the 2014 Olympic Winter Games begin in Sochi, Russia.