Soon to enter its 20th year of publishing, NUVO is Canada’s premier lifestyle magazine read by the inquisitive, culturally aware, well-travelled urbanite. Reach over 345,000 of Canada’s most coveted readers—in print and online—each quarter. Contact us today to explore our print and online properties.
Toll Free: 1-877-205-NUVO (6886)
Toronto Office: 416-923-5888
Vancouver Office: 604-899-9380
Director of Sales & Marketing
Phone: 604-899-9380 ext. 226
The NUVO reader…
Is an Urbanite.
NUVO is distributed to the greater regional areas of Toronto (49.8%), Montreal (19.0%), Vancouver (18.6%), and Calgary and Edmonton (9.7%). 50.7% of NUVO readers are male, and 49.3% are female. 75.6% of NUVO readers hold a university degree and 29.8% have a post-graduate degree. 65.5% of NUVO readers are married or in a domestic partnership.
Average annual household income: $156,197. Average number of cars per household: 2. Top five types of vehicles owned: SUV, luxury, mid-size, sports and small car. 77.1% of NUVO readers own their own homes and 46.6% of NUVO readers or members of their family will buy or sell real estate in the next two years.
Makes Purchases Online.
81.9% of NUVO readers have made an online purchase in the last 12 months.
Is a First-Response Consumer.
85.4% of NUVO readers like the ads in NUVO. After viewing an ad in NUVO, 49.4% have visited the advertiser’s website, 45.6% have kept the ad as referenced for the future, and 19.7% have purchased the advertiser’s product.
Each year, NUVO readers take an average of 5.8 flights and stay an average of 18 nights in hotels. Travel is editorial subject read most among NUVO readers.
Uses NUVO as a Lifestyle Guide.
86.6% read their copy of NUVO at home, spending an average of 114 minutes per copy. 83.1% of readers refer back at a later date.
Source: Ipsos demographic survey
NUVOmagazine.com is Canada’s premier online lifestyle destination delivering over 70,000 impressions per month (source: Google Analytics). Our responsive website offers readers the ability to tap into the world of NUVO any time, any place, on any screen size.
- Fixed Top Right-Hand Ad Position
A Big Box ad measuring 300 x 250 pixels has a fixed position on every page of the website.
- Guaranteed Mobile and Tablet Exposure
Due to the fixed Big Box (300 x 250) ad position, the website’s responsive design will ensure your ad automatically appears in full on mobile and tablet screens too.
- Brick Ads (300 x 600) Available for Desktop Only
Diversify your online ad campaign with Brick ads (300 x 600) on desktop screens.
- Category Specific Placement
Segment your campaign and target the lifestyle categories showcased on NUVOmagazine.com. With categories like Style, Travel, Transport, Design, and more, there are many opportunities to tailor your creative to suit the lifestyle segment you inhabit.
- Buy Outs of the Entire Website
Dominate NUVOmagazine.com with a monthly or quarterly campaign. This includes the option to change the creative on a monthly basis and target specific lifestyle pages.
- Infinite Scrolling Ad
Maximize your brand exposure by showcasing up to three different ad creatives for your campaign on NUVO’s infinite scrolling article pages, at no additional cost.
- 60% Editorial/40% Advertising Environment Guarantees Category Dominance
Be among a select group of your peers in your business category. This is ideal for new brands launching into the Canadian market. By associating with other like-minded brands readers already know, you instantly educate readers on the level of quality you offer while reinforcing your specific brand name.
- Only Full-Page or Double-Page Ads
This reduces the advertising clutter and provides a seamless reading environment. 88% of NUVO readers love the ads in NUVO (source: Ipsos).
- Upfront Guaranteed Positioning
Due to fixed right-hand positions, you can guarantee your ad position in the first 21 pages of the magazine. These positions include opposite the Publisher’s Letter, opposite the Table of Contents, opposite the Editor’s Letter, opposite the Social Scene pages, and more.
- Ads Placed Only on Right-Hand Side Pages Opposite Full Editorial Pages
This ensures the reader sees your ad as much as the story beside it.
- No Two Ads are Side-by-Side
Ads are never placed next to other ads.
- Competitive Separation
Ads are paginated with the most possible separation between you and your competitive peers.
- Complementary Editorial Placement
The magazine is paginated with key lifestyle categories clearly defined. Requesting a position opposite your related industry ensures exposure for your service or product to an interested audience.
This weekly e-newsletter is sent to paid subscribers and opt-in readers. Each edition directs readers to new and expanded stories on NUVOmagazine.com and web exclusive content not included in the print version of the magazine.
NUVO collaborates with long-term advertising clients to create and/or assist in various event programs, supplementary marketing initiatives/relationships, and more.
“NUVO was an amazing partner to work with on the Jaguar Land Rover Experience Tour. Not only does NUVO understand our brand, but they understand synergy. When working with NUVO, Jaguar Land Rover knows that there will be a personal, professional and purposeful touch behind each partnership NUVO facilitates.”
–Aleksandra Bulat, Jaguar Land Rover Events Specialist, Jaguar Land Rover Canada
“The relationship between NUVO and Salvatore Ferragamo is partnership at its best. They were instrumental in announcing our newly expanded location in Vancouver and was the ideal partner for our opening event, driving qualified individuals to our boutique with an exclusive evening that made a lasting impression on the city of Vancouver.”
–Pierre Goyenetche, Director of Marketing & Special Events, Ferragamo USA
“What is impressive is the response we got from our 400 plus customers who received a one-year subscription to NUVO as our way of saying thanks for their business. This initiative is, by far, the most successful marketing thing we’ve done so far if response by e-mail, cards, letters, and phone calls are any indication.”
–Brian Donovan, Vice President, Kravet Canada
*Please note that all added value opportunities are reflective of advertising investment. Contact your National Account Executive today to discuss your customized marketing plan.
“NUVO is one of the few ‘targeted’ magazines I actually read cover-to-cover. Over the years, I consistently find the quality of the articles to be excellent and there is always something original and interesting to read. So it was no surprise that when we were ready to re-launch our Maserati ad campaign to reach out to our high-end clientele in Canada, we once again made a long-term commitment to NUVO.”
–Andrea Soriani, Head of Marketing & Communications, Maserati North America
“With a focus on quality and craftsmanship, NUVO is the ideal partner for Penfolds in the Canadian luxury market. In addition to NUVO’s desired audience, the NUVO team recognizes the value of collaboration, takes time to understand our objectives and expertly delivers meaningful experiences for our wines and collectors—offline, in print and online.”
–Angela Lyons, Mark Anthony Wine & Spirits
“NUVO is a magazine that has stood out in the Canadian media marketplace since its inception – no other publication can compare to NUVO’s in-depth stories, original photography and design. NUVO’s unique relationship with Canada’s most engaged and sophisticated influencers and luxury brands, made it the perfect event partner for the recent opening of our Pacific Center location in Vancouver, creating one of the most successful openings I’ve ever experienced.”
–Debra Margles, President, Michael Kors Canada
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