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Be a part of an exclusive group of advertisers reaching Canada’s most influential and affluent consumers.

Soon to enter its 20th year of publishing, NUVO is Canada’s authority on the exceptional read by the inquisitive, culturally aware and well-travelled urbanite. Reach over 949,500 of Canada’s most coveted readers—in print and online—per quarter. Contact us today to explore our print and online properties.

Contacts

NUVO Offices
Toll Free: 1-877-205-NUVO (6886)
Toronto Office: 416-923-5888
Vancouver Office: 604-899-9380

Director of Sales & Marketing
Alessandra Bordon
abordon@nuvomagazine.com
Phone: 604-899-9380 ext. 226

National Account Executive
Karen Manalo
kmanalo@nuvomagazine.com
Phone: 604-899-9380 ext. 244

Readership

According to our newly released demographic results from Ipsos, the NUVO reader…

Is an Urbanite.
NUVO is distributed to the greater regional areas of Toronto (49.8%), Montreal (19.0%), Vancouver (18.6%), and Calgary and Edmonton (9.7%). 50% of NUVO readers are male, and 50% are female. 58% of NUVO readers hold a university degree and 11% have a post-graduate degree. 70% of NUVO readers are married or in a domestic partnership.

Is Affluent.
Average annual household income: $213,603. Average number of cars per household: 2. Top five types of vehicles owned: SUV, luxury, mid-size, sports and small car. 77.1% of NUVO readers own their own homes and 46.6% of NUVO readers or members of their family will buy or sell real estate in the next two years.

Makes Purchases Online.
89% of NUVO readers have made an online purchase in the last 12 months.

Is a First-Response Consumer.
91% of NUVO readers like the ads in NUVO. After viewing an ad in NUVO, 57% have visited the advertiser’s website, 42% have kept the ad as referenced for the future, and 20% have purchased the advertiser’s product.

Is Well-Travelled.
Each year, NUVO readers take an average of 7.62 flights and stay an average of 20.32 nights in hotels. Travel is the editorial subject read most among NUVO readers.

Uses NUVO as a Lifestyle Guide.
85% read their copy of NUVO at home, spending an average of 157 minutes per copy. 74% of readers refer back at a later date. Each copy of NUVO is kept by readers for an average of 8.16 months.

Source: 2017 Ipsos demographic survey

Online

NUVOmagazine.com is Canada’s authority on the exceptional, delivering over 100,000 impressions per month (source: Google Analytics). Our responsive website offers readers the ability to tap into the world of NUVO any time, any place, on any screen size.

  • Fixed Top Right-Hand Ad Position
    A Big Box ad measuring 300 x 250 pixels has a fixed position on every page of the website.
  • Guaranteed Mobile and Tablet Exposure
    Due to the fixed Big Box (300 x 250) ad position, the website’s responsive design will ensure your ad automatically appears in full on mobile and tablet screens too.
  • Brick Ads (300 x 600) Available for Desktop Only
    Diversify your online ad campaign with Brick ads (300 x 600) on desktop screens.
  • Category Specific Placement
    Segment your campaign and target the lifestyle categories showcased on NUVOmagazine.com. With categories like Style, Travel, Transport, Design, and more, there are many opportunities to tailor your creative to suit the lifestyle segment you inhabit.
  • Buy Outs of the Entire Website
    Dominate NUVOmagazine.com with a monthly or quarterly campaign. This includes the option to change the creative on a monthly basis and target specific lifestyle pages.
  • Infinite Scrolling Ad
    Maximize your brand exposure by showcasing up to three different ad creatives for your campaign on NUVO’s infinite scrolling article pages, at no additional cost.

Print

  • 60% Editorial/40% Advertising Environment Guarantees Category Dominance
    Be among a select group of your peers in your business category. This is ideal for new brands launching into the Canadian market. By associating with other like-minded brands readers already know, you instantly educate readers on the level of quality you offer while reinforcing your specific brand name.
  • Only Full-Page or Double-Page Ads
    This reduces the advertising clutter and provides a seamless reading environment. 88% of NUVO readers love the ads in NUVO (source: Ipsos).
  • Upfront Guaranteed Positioning
    Due to fixed right-hand positions, you can guarantee your ad position in the first 21 pages of the magazine. These positions include opposite the Publisher’s Letter, opposite the Table of Contents, opposite the Editor’s Letter, opposite the Social Scene pages, and more.
  • Ads Placed Only on Right-Hand Side Pages Opposite Full Editorial Pages
    This ensures the reader sees your ad as much as the story beside it.
  • No Two Ads are Side-by-Side
    Ads are never placed next to other ads.
  • Competitive Separation
    Ads are paginated with the most possible separation between you and your competitive peers.
  • Complementary Editorial Placement
    The magazine is paginated with key lifestyle categories clearly defined. Requesting a position opposite your related industry ensures exposure for your service or product to an interested audience.

Added-Value

NUVO News
This weekly e-newsletter is sent to paid subscribers and opt-in readers. Each edition directs readers to new and expanded stories on NUVOmagazine.com and web exclusive content not included in the print version of the magazine.

Event Marketing
NUVO collaborates with long-term advertising clients to create and/or assist in various event programs, supplementary marketing initiatives/relationships, and more.

“NUVO is one of the few magazines I read cover-to-cover. NUVO consistently conveys a message of quality and luxury, through thought-provoking articles and superior design and imagery. Maserati has worked with NUVO over the years, and when we were ready to launch our first-ever Maserati SUV in Canada, the Levante, NUVO was the ideal partner. NUVO helped raise our profile among Canada’s most discerning car owners through national branding and experiential marketing support of our dealer launches. These integrated efforts, along with our dealer programs, resulted in record car sales and market penetration.”
–Richard Trevisan, Head of Maserati Canada

“The relationship between NUVO and Salvatore Ferragamo is partnership at its best. They were instrumental in announcing our newly expanded location in Vancouver and was the ideal partner for our opening event, driving qualified individuals to our boutique with an exclusive evening that made a lasting impression on the city of Vancouver.”
–Pierre Goyenetche, Director of Marketing & Special Events, Ferragamo USA

“What is impressive is the response we got from our 400 plus customers who received a one-year subscription to NUVO as our way of saying thanks for their business. This initiative is, by far, the most successful marketing thing we’ve done so far if response by e-mail, cards, letters, and phone calls are any indication.”
–Brian Donovan, Vice President, Kravet Canada 

*Please note that all added value opportunities are reflective of advertising investment. Contact your National Account Executive today to discuss your customized marketing plan.

Testimonials

“NUVO is one of the few magazines I read cover-to-cover. NUVO consistently conveys a message of quality and luxury, through thought-provoking articles and superior design and imagery. Maserati has worked with NUVO over the years, and when we were ready to launch our first-ever Maserati SUV in Canada, the Levante, NUVO was the ideal partner. NUVO helped raise our profile among Canada’s most discerning car owners through national branding and experiential marketing support of our dealer launches. These integrated efforts, along with our dealer programs, resulted in record car sales and market penetration.”
–Richard Trevisan, Head of Maserati Canada

“With a focus on quality and craftsmanship, NUVO is the ideal partner for Penfolds in the Canadian luxury market. In addition to NUVO’s desired audience, the NUVO team recognizes the value of collaboration, takes time to understand our objectives and expertly delivers meaningful experiences for our wines and collectors—offline, in print and online.”
–Angela Lyons, Mark Anthony Wine & Spirits

“NUVO is a magazine that has stood out in the Canadian media marketplace since its inception – no other publication can compare to NUVO’s in-depth stories, original photography and design. NUVO’s unique relationship with Canada’s most engaged and sophisticated influencers and luxury brands, made it the perfect event partner for the recent opening of our Pacific Center location in Vancouver, creating one of the most successful openings I’ve ever experienced.”
–Debra Margles, President, Michael Kors Canada

Media Kit

Be a part of an exclusive group of advertisers from around the world reaching over 949,500 of Canada’s most influential and affluent consumers. To receive our media kit, which includes information from our circulation and demographic audits, complete the following form. Kindly note: We only offer access to official company domains. We do not offer access to Hotmail or Yahoo, Gmail or other free email accounts.

MEDIA KIT REQUEST FORM

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