Be a part of an exclusive group of advertisers reaching Canada’s most influential and affluent consumers.
Now in its fifteenth year of publishing, NUVO is Canada’s premier lifestyle magazine read by the inquisitive, culturally aware, well-travelled urbanite. Contact us today to explore our print and online properties.
Toll Free: 1-877-205-NUVO (6886)
Toronto Office: 416-923-5888
Director of Sales & Marketing
Phone: 604-899-9380 ext. 226
National Account Executives
Phone: 604-899-9380 ext. 222
Audience Development Coordinator
Phone: 604-899-9380 ext. 231
The NUVO reader…
Is an Urbanite.
NUVO is distributed to the greater regional areas of Toronto (49.8%), Montreal (19.0%), Vancouver (18.6%), and Calgary and Edmonton (9.7%). 50.7% of NUVO readers are male, and 49.3% are female. 75.6% of NUVO readers hold a university degree and 29.8% have a post-graduate degree. 65.5% of NUVO readers are married or in a domestic partnership.
Average annual household income: $156,197. Average number of cars per household: 2. Top five types of vehicles owned: SUV, luxury, mid-size, sports and small car. 77.1% of NUVO readers own their own homes and 46.6% of NUVO readers or members of their family will buy or sell real estate in the next two years.
Makes Purchases Online.
81.9% of NUVO readers have made an online purchase in the last 12 months.
Is a First-Response Consumer.
85.4% of NUVO readers like the ads in NUVO. After viewing an ad in NUVO, 49.4% have visited the advertiser’s website, 45.6% have kept the ad as referenced for the future, and 19.7% have purchased the advertiser’s product.
Each year, NUVO readers take an average of 5.8 flights and stay an average of 18 nights in hotels. Travel is editorial subject read most among NUVO readers.
Uses NUVO as a Lifestyle Guide.
86.6% read their copy of NUVO at home, spending an average of 114 minutes per copy. 83.1% of readers refer back at a later date.
*All data is from the 2012 Ipsos Reid Demographic Survey.
NUVO introduces the re-launched and re-imagined nuvomagazine.com, Canada’s premier online lifestyle destination. Our new responsive website offers readers the ability to tap into the world of NUVO any time, any place, on any screen size.
- Fixed Top Right-Hand Ad Position
A Big Box ad measuring 300 x 250 pixels has a fixed position on every page of the website.
- High-Resolution Mobile Ad
By requesting a 600 x 500 pixel image for Big Box (300 x 250) ads, NUVO’s responsive website will calibrate and output a high-resolution ad on all screen sizes, including retina display screens.
- Guaranteed Mobile and Tablet Exposure
Due to the fixed Big Box (300 x 250) ad position, the website’s responsive design will ensure your ad automatically appears on mobile and tablet devices too.
- Brick Ads (300 x 600) Available for Desktop Only
Diversify your online ad campaign with Brick ads (300 x 600) on the desktop version.
- Category Specific Placement
Segment your campaign and target the lifestyle categories outlined on nuvomagazine.com. With sections like travel, style, culture, design, and more, there are many opportunities to tailor your creative to suit the lifestyle segment you inhabit.
- Buy Outs of the Entire Website
Dominate nuvomagazine.com with a monthly or quarterly campaign. This includes the option to change the creative on a monthly basis and target specific lifestyle pages.
- 60% Editorial/40% Advertising Environment Guarantees Category Dominance
Be among up to about five of your peers in your industry business category. This is ideal for new brands launching into the Canadian market. By associating with other like-minded brands readers already know, you instantly educate readers on the level of quality you offer while reinforcing your specific brand name.
- Only Full-Page or Double-Page Ads
This reduces the advertising clutter and provides a seamless reading environment. 88% of NUVO readers love the ads in NUVO (source: Ipsos Reid).
- Upfront Guaranteed Positioning
Due to fixed right-hand positions, you can guarantee your ad position in the first 21 pages of the magazine. These positions include opposite the Publisher’s Letter, opposite the Table of Contents, opposite the Editor’s Letter, opposite the Social Scene pages, and more.
- Ads Placed Only on Right-Hand Side Pages Opposite Full Editorial Pages
This ensures the reader sees your ad as much as the story beside it.
- No Two Ads are Side-by-Side
Ads are never placed next to other ads.
- Competitive Separation
Ads are paginated with the most possible separation between you and your competitive peers.
- Complementary Editorial Placement
The magazine is paginated with key lifestyle categories clearly defined. Requesting a position opposite your related industry ensures exposure for your service or product to an interested audience.
This weekly e-newsletter is sent to paid subscribers and opt-in readers. Each edition directs readers to new and expanded stories on nuvomagazine.com and other content not included in the print version of the magazine.
NUVO collaborates with long-term advertising clients to create and/or assist in various event programs, supplementary marketing initiatives/relationships, VIP gifts and more.
“NUVO was an amazing partner to work with on the Jaguar Land Rover Experience Tour. Not only does NUVO understand our brand, but they understand synergy. When working with NUVO, Jaguar Land Rover knows that there will be a personal, professional and purposeful touch behind each partnership NUVO facilitates.”
–Aleksandra Bulat, Jaguar Land Rover Events Specialist, Jaguar Land Rover Canada
“The relationship between NUVO and Salvatore Ferragamo is partnership at its best. They were instrumental in announcing our newly expanded location in Vancouver and was the ideal partner for our opening event, driving qualified individuals to our boutique with an exclusive evening that made a lasting impression on the city of Vancouver.”
–Pierre Goyenetche, Director of Marketing & Special Events, Ferragamo USA
“What is impressive is the response we got from our 400 plus customers who received a one-year subscription to NUVO as our way of saying thanks for their business. This initiative is, by far, the most successful marketing thing we’ve done so far if response by e-mail, cards, letters, and phone calls are any indication.”
–Helen Donovan, Kravet Canada
*Please note that all added value opportunities are reflective of advertising investment. Contact your National Account Executive to discuss your customized marketing plan.
“NUVO is one of the few ‘targeted’ magazines I actually read cover-to-cover. Over the years, I consistently find the quality of the articles to be excellent and there is always something original and interesting to read. So it was no surprise that when we were ready to re-launch our Maserati ad campaign to reach out to our high-end clientele in Canada, we once again made a long-term commitment to NUVO.”
–Andrea Soriani, Director of Marketing Communications, Maserati North America
“I don’t know of a magazine that we are in that actually reaches the level of income that NUVO does. Certainly as a proportion of their overall circulation, I think NUVO probably does reach a higher percentage of the top income earners than any other magazine.”
–Victor Royce, CEO, Rolex Canada, quoted in Marketing, “The Luxe Approach” by Eve Lazarus
“NUVO is a magazine that has stood out in the Canadian media marketplace since its inception – no other publication can compare to NUVO’s in-depth stories, original photography and design. NUVO’s unique relationship with Canada’s most engaged and sophisticated influencers and luxury brands, made it the perfect event partner for the recent opening of our Pacific Center location in Vancouver, creating one of the most successful openings I’ve ever experienced.”
–Debra Margles, President, Michael Kors Canada
Be a part of an exclusive group of advertisers from around the world reaching Canada’s most influential and affluent consumers. To receive our media kit which includes information from our circulation and demographic audits, please fill the following form. Please note: We only offer access to official company domains. We do not offer access to Hotmail or Yahoo, Gmail or other free email accounts.
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